Blu Selection
Blu Selection

Digital Marketing Specialist (English & French speaker)

Blu Selection

Valid through 2023-10-31

Job description

We are seeking an experienced Digital Marketing Specialist with a strong command of both English and French to join the team of our client and work alongside a pioneering watersports brand. As part of their marketing team, you will play a crucial role in defining and executing the digital marketing strategy.

Your responsibilities and impact working as a Marketing Digital specialist will be:

  • Optimizing web content and copy for improved SEO on acquisition pages and creating high-performing campaigns and SEO content for specific regions
  • Analyzing and adjusting content performance for organic traffic and lead generation.
  • Leading PPC strategy, optimizing existing campaigns and creating new ones.
  • Managing the cost of acquisition and conversion rates and developing reports to assess the profitability of paid campaigns.
  • Designing effective landing pages with UX and Front End Developers.
  • Overseeing translation processes for country-specific languages.
  • Enhance product listings and support new product launches.
  • Optimizing web conversion rates by ensuring product availability.
  • Align all channels with brand and communication objectives.

Skills, qualifications and interests you need to succeed in this role:

  • 4+ years' experience in digital marketing, SEO, PPC, and e-merchandising.
  • Proficiency in English and French.
  • Familiarity with Creative Cloud tools is a plus.
  • Ability to use web analytics tools.
  • Strong organizational skills with a creative mindset.
  • Ability to work autonomously.
  • Passion for watersports.

What's in it for you?

  • Flexible working hours.
  • Hybrid position.
  • International atmosphere.
  • Provided laptop and equipment.
  • Private medical insurance.
  • Eco-friendly office space.

Your Future Company:

An innovative watersports company that is 100% foil-focused. They have a large history and a deep collection of Surf, SUP and Kite. They have knowledge and design expertise fully embedded in the industry.