Digital Marketing Specialist (English & French speaker)

We are seeking an experienced Digital Marketing Specialist with a strong command of both English and French to join the team of our client and work alongside a pioneering watersports brand. As part of their marketing team, you will play a crucial role in defining and executing the digital marketing strategy.

Your responsibilities and impact working as a Marketing Digital specialist will be:

• Optimizing web content and copy for improved SEO on acquisition pages and creating high-performing campaigns and SEO content for specific regions
• Analyzing and adjusting content performance for organic traffic and lead generation.
• Leading PPC strategy, optimizing existing campaigns and creating new ones.
• Managing the cost of acquisition and conversion rates and developing reports to assess the profitability of paid campaigns.
• Designing effective landing pages with UX and Front End Developers.
• Overseeing translation processes for country-specific languages.
• Enhance product listings and support new product launches.
• Optimizing web conversion rates by ensuring product availability.
• Align all channels with brand and communication objectives.

Skills, qualifications and interests you need to succeed in this role:

• 4+ years' experience in digital marketing, SEO, PPC, and e-merchandising.
• Proficiency in English and French.
• Familiarity with Creative Cloud tools is a plus.
• Ability to use web analytics tools.
• Strong organizational skills with a creative mindset.
• Ability to work autonomously.
• Passion for watersports.

What's in it for you?

• Flexible working hours.
• Hybrid position.
• International atmosphere.
• Provided laptop and equipment.
• Private medical insurance.
• Eco-friendly office space.

Your Future Company:

An innovative watersports company that is 100% foil-focused. They have a large history and a deep collection of Surf, SUP and Kite. They have knowledge and design expertise fully embedded in the industry.